{"id":366,"date":"2016-04-05T16:51:55","date_gmt":"2016-04-05T08:51:55","guid":{"rendered":"http:\/\/aldrictinker.com\/?p=366"},"modified":"2019-09-03T14:54:11","modified_gmt":"2019-09-03T06:54:11","slug":"how-did-you-get-into-copywriting","status":"publish","type":"post","link":"https:\/\/aldrictinker.com\/?p=366","title":{"rendered":"How did you get into copywriting?"},"content":{"rendered":"<p><iframe title=\"How did you get into Copywriting?\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/JJn_0ymkOck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;<em>Aldric, how did you get into copywriting? What is your story?<\/em>&#8221;<\/p>\n<p>In this video, I&#8217;d like to share how my encounter with copywriting is purely by chance. There was no formal schooling or training. It was driven by passion and non-fiction writing interest.<\/p>\n<p>Over the years, it has been a privilege and an honour to write many types of copy and text:<\/p>\n<ul>\n<li>Speeches for a member of the Dewan Negara;<\/li>\n<li>TV commercials which were aired on national TV;<\/li>\n<li>Brochures and print ads selling properties in Iskandar Malaysia to Malaysians, Singaporeans, and Hong Kong investors;<\/li>\n<li>Proposal papers for a deaf sporting event, property development and telecommunications and their accompanying cover letters;<\/li>\n<li>Articles for forex and voice-over-internet protocol (VOIP) services;<\/li>\n<li>Press releases for a student body and business group;<\/li>\n<li>Membership catalogue for BNI Signature Chapter in Kuching, Sarawak;<\/li>\n<li>Countless of Facebook and Twitter posts\/<\/li>\n<\/ul>\n<p>I take pride in all I do. Before I used to be plagued by the numbers question. As an Associate Director with Berkshire Media, I am not leaving the world of written communication.<\/p>\n<p>On the contrary, I am adding numbers into the equation. How much of an impact are we really doing?<\/p>\n<p><em>Special mention: I would like to thank Hugh, of Learning Bulb Productions, for editing and producing this video for me. Hugh is a member of BNI Achievers Chapter, in Penang, and has joined their Director and Ambassadors&#8217; Team. Email Hugh at\u00a0<a href=\"mailto:chenmeng.hew@gmail.com\" target=\"_blank\" rel=\"noopener noreferrer\">chenmeng.hew@gmail.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Aldric, how did you get into copywriting? What is your story?&#8221; In this video, I&#8217;d like to share how my encounter with copywriting is purely by chance. There was no formal schooling or training. It was driven by passion and non-fiction writing interest. Over the years, it has been a privilege and an honour to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,34,46],"tags":[],"class_list":["post-366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications","category-entrepreneurship-business","category-my-100-startup"],"_links":{"self":[{"href":"https:\/\/aldrictinker.com\/index.php?rest_route=\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aldrictinker.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aldrictinker.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aldrictinker.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aldrictinker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=366"}],"version-history":[{"count":2,"href":"https:\/\/aldrictinker.com\/index.php?rest_route=\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":577,"href":"https:\/\/aldrictinker.com\/index.php?rest_route=\/wp\/v2\/posts\/366\/revisions\/577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aldrictinker.com\/index.php?rest_route=\/wp\/v2\/media\/392"}],"wp:attachment":[{"href":"https:\/\/aldrictinker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aldrictinker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aldrictinker.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}