{"id":4,"date":"2015-06-25T02:45:09","date_gmt":"2015-06-25T02:45:09","guid":{"rendered":"http:\/\/aldrictinker.com\/copywriter\/?page_id=4"},"modified":"2015-06-25T02:45:09","modified_gmt":"2015-06-25T02:45:09","slug":"home","status":"publish","type":"page","link":"https:\/\/aldrictinker.com\/copywriter\/","title":{"rendered":"Home"},"content":{"rendered":"

It is copywriting. We write to your prospects, not just to readers.<\/p>\n

It is copywriting. We write to sell, not just to amuse.<\/p>\n

It is copywriting. We aim to engage, not just entertain.<\/p>\n

It is copywriting. We aim to synchronise with your marketing campaign, not just write because we need to.<\/p><\/blockquote>\n

 <\/p>\n

Hello!<\/p>\n

My name is A. Tinker Toyad<\/strong>. Call me Tink<\/strong>. And I am here to help you grow your business by making sure your brochures and marketing literature works hard for you. Because as a copywriter, I write to sell.<\/p>\n

\u201cCopy\u201d is advertising lingo for \u201ctext\u201d. Advertising professionals refer to all text you see in brochures, posters, websites, company profiles and other marketing literature as \u201ccopy\u201d. Big names like Saatchi & Saatchi, Leo Burnett, Ogilvy & Mather and even Primeworks Studios Sdn. Bhd., all have teams of experienced copywriters on their creative team to do that and more!<\/p>\n

What can you get me to write?<\/h1>\n

First thing\u2019s first: what have I written?<\/p>\n

In the past, I have handled a stream of projects that include:<\/p>\n

    \n
  • Brochures<\/li>\n
  • Flyers<\/li>\n
  • Advertorials<\/li>\n
  • Print advertisements & newspaper insertions<\/li>\n
  • Websites<\/li>\n
  • Blog posts<\/li>\n
  • Brand names & product naming<\/li>\n
  • Speeches for launches and in Parliament<\/li>\n
  • Thank you & appreciation letters<\/li>\n
  • Press releases<\/li>\n
  • BNI Members\u2019 Weekly Presentations<\/li>\n
  • Facebook Page content management<\/li>\n
  • Company profiles<\/li>\n
  • Investment kit<\/li>\n<\/ul>\n

    So, what else can you get me to do?<\/p>\n

      \n
    • White papers<\/li>\n
    • Case studies<\/li>\n
    • Backgrounders<\/li>\n
    • Fact sheets<\/li>\n
    • Media kit<\/li>\n
    • Annual reports<\/li>\n<\/ul>\n

      All you have to do is ask!<\/p>\n

      In 2008 when I first started, I wrote for an advertising agency based in Johor Bahru. They would email me the creative brief, basically their requirements, and I will revert before time is up. If I had any uncertainties, they can be reached via email or Yahoo! Messenger. (This was long before Skype was popular. Whatsapp was not even invented yet!)<\/p>\n

      So you have 30+ staff on payroll, all with Bachelor\u2019s and Master\u2019s Degrees. Why engage an external Copywriter?<\/h1>\n

      In the first part of this page, you learnt that copywriters write the text in brochures. Why aren\u2019t your sales & marketing team good enough to be copywriters?<\/p>\n

      Copywriting<\/em> is writing the text and content; but copywriters<\/em> also:<\/p>\n

        \n
      • Guard and preserve the brand and image of the company, product or service;<\/li>\n
      • Write to sell to your prospects \u2013 selling a house to the luxury market is different from selling to executives;<\/li>\n
      • Brainstorm and conceptualise the position of the marketing piece in your overall marketing campaign or sales style;<\/li>\n
      • Research for precedents and approaches suitable for your company and consistent with your brand;<\/li>\n
      • Ensure the flow of the copy and the design go smoothly;<\/li>\n
      • Approve the overall marketing piece before production;<\/li>\n
      • Collaborate with creative production houses and printers for quality control of your marketing literature;<\/li>\n
      • Network with peers, captains of industries, marketing companies and other professionals to get insight your company may not be at liberty to \u2013 especially in pursuit of information; and<\/li>\n
      • Staying alert to trends, market shifts and technological advances to make sure your marketing pieces does not go obsolete within weeks of printing, or \u2013 worse \u2013 unintentionally offend a market segment.<\/li>\n<\/ul>\n

        Yes, a lot happens in the mind of a copywriter. Whether in-house or outsourced, your copywriter\u2019s job is to make sure he is well-armed to take up your project and deliver. And the scope is not limited to Kuching\u2019s market trends, but also national and regional trends as well.<\/p>\n

        Yes, YouTube and Google are rich in resources on Copywriting. However does your staff have the time? There are sales target to meet, deadline and production targets to fulfil, administrative paperwork to complete.<\/p>\n

        Let\u2019s put this into perspective: would you really trust your staff to perform any form of surgery on you just because she watched a video on YouTube?<\/p>\n

        What does it all cost?<\/h1>\n

        First you have to answer this question:<\/p>\n

        \u2026Do you need a tactical solution or a strategic solution?<\/p>\n

        What is the difference?<\/p>\n

        TACTICAL SOLUTIONS are \u201cjust write them\u201d projects. You pass me a company profile to work on or improve. At most, you would ask me to propose a concept for that document.<\/p>\n

        It may be a brochure for a particular development. You already have the visual and layout. All you need is the text to sell.<\/p>\n

        STRATEGIC SOLUTIONS are \u201chelp you figure out what to do?\u201d Think \u201ccampaign\u201d. There are many questions to be answered like:<\/p>\n